From EOI to Conversion
The campaign was aligned with Birchal’s two investment phases. Firstly, an Expression of Interest (EOI) stage running for up to a month, with a set deadline; potential investors submit an EOI before the deadline. The next stage involves converting these qualified leads into actual investors by building awareness of the business and investment opportunity.
From copywriting to A/B testing and optimisation, Glide implemented a highly successful equity crowdfunding campaign via Facebook and Linkedin, driving EOIs and remarketing to convert into investment.
Rather than traditional paid advertising on LinkedIn, we used an outreach strategy, identifying members fitting ideal personas such as angel investors. We reached out to hundreds of new connections with tailored messages introducing the company, its products and the opportunity – getting the conversation started so that Tiller Rides could close the deal.